Editorial Independence
Our editorial decisions are made independently of brand input or network influence. We verify claims against primary research, regulatory guidance, and manufacturer technical data. Payment, free samples, or commission rates never alter our verdicts or rankings. We may recommend products with no affiliate programme and decline those that pay well.
How we choose products
01
Investigate
We start from primary sources: published research, regulatory and professional guidance, and manufacturer technical information, not press releases.
02
Verify
Claims are checked against more than one reliable source; where evidence is thin or mixed, we state it plainly.
03
Translate
We translate complex evidence into plain English with a clear takeaway up front for the reader.
04
Update
Pages carry an updated date and are revisited when evidence or products change in the market.