Strategic Partnerships
We collaborate with UK-based beauty brands and retailers to provide evidence-led product information. Our partnerships focus on brands that can substantiate their claims and offer professional-grade hair, skin, and nail solutions. We work exclusively with brands that align with our editorial standards, ensuring that every recommendation is transparent and clinically verified.
Brand Guidelines
What we do
Provide educational guides and evidence-led product roundups for UK consumers and professionals.
Verify product claims against primary research, NHS guidance, and manufacturer technical data.
Offer clear, transparent affiliate partnerships that prioritize editorial integrity over commission.
What we won't do
Sell positive reviews or guaranteed placements to influence editorial rankings.
Publish unproven health claims or cure promises that lack clinical evidence.
Accept briefs that require hiding a commercial relationship or hiding our affiliate status.